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ArtistUpgrade specializes in high-quality customized website development and graphic design. While we cater to a creative community of artists, including actors, voiceover talent, models, singers, and other creative industry professionals, ArtistUpgrade’s services also complement small businesses and entrepreneurs. Please view a comprehensive list of services by selecting from the tabs above. If there’s something you need that you don’t see listed, or if you have a question, please contact us.

• Functional Aesthetics

  What is functional aesthetics? A term we came up with to describe our approach to every design we create. We all know good design when we see it, but it’s hard to articulate what makes something a good design. If I asked you to try to explain good design in 30 seconds or less, chances are, you’ll find yourself scrambling for words and trying to identify a universal truth. The truth of the matter is that visual arts have always been, and will always be, subject to circumstance and personal appeal.

   

  So how does ArtistUpgrade ensure that you’re getting good design? First, we must examine all the elements that contribute to a good design. There is a delicate balance between designing for the client and designing for the end user (the person whose attention you are seeking). If we design only for personal taste, we end up with something that appeals to the client, but not necessarily to the end user. If we design with only the end user in mind, the result is often a design that looks great, but lacks a unique quality or selling point of the client. By first determining the function of the design, then assessing the aesthetic needs of the design, ArtistUpgrade is able to create original designs that are aesthetically attractive and functional. We begin each project with this end goal in mind — to create designs that not only look good, but do the job they were designed to do.

Website Design

What makes good website design? Because we are inundated with the Internet, on our computers at work and home, on our mobile devices, et cetera, we often forget that, at the core, a website is simply a means for transferring information quickly, affordably, and effectively. At the end of the day, the purpose of any website is to communicate relevant information to the end user.

In order to have a "good" website, first and foremost, your content must be easily accessible and relevant to your target audience. How your information is organized will have a significant impact on the impression your website leaves. For example, if your content is sloppy, the end user may get the impression that you are sloppy. In contrast, a sophisticated website will communicate a sense of sophistication to the user. The Internet allows us to share information literally at the speed of light, but how we share that information can leave a lasting impression. ArtistUpgrade has spent hundreds of hours developing and refining the layout and functionality of our websites to ensure that your information is easily accessible to your audience.

The final peice of the good website design puzzle is the visual elements that accompany the content on a website. An image is, indeed, worth a thousand words. The Internet allows us to not only share information effectively, but also communicate ideas and concepts with the visual elements that accompany the content of your site. The marriage of an effective content layout and complementary graphics that are in line with your marketing message will ultimately result in good website design.

 

Graphic Design

What makes good graphic design? At ArtistUpgrade, we whole–heartedly believe that good design is obvious. Good design is not the fanciest or most complex design, it's design that serves a purpose. Think of the Nike swoosh – a simple logo that communicates motion, power, and confidence. Good design is design that makes you go "Of course that's what that logo–business card–website would be for that company–actor–client!" Our unique approach of combining your personal preference and vision with the practicality and functionality of the design ensures that you walk away with a design that you are proud to have representing you, your product, or service.

 

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Website Development & Design Services

ArtistUpgrade offers three types of website design options to meet your specific website wants, needs, and goals. We also offer value added services for each type of website design to help maximize your online marketing.

Custom Websites

ArtistUpgrade Custom Website development and design is an excellent option for small businesses, entrepreneurs, and start-ups as well as individuals who have very specific design and/or functionality ideas, needs, or requirements for their website. Custom design is a collaborative process between you and your designer that will ultimately result in an original website that looks great and does what you need it to do. Custom design is also helpful for companies and individuals who need to upgrade their web presence and re-design their existing or outdated websites. Learn More!

One Page Voiceover Website

The One Page Voiceover Site was specifically designed to meet the unique needs of voiceover artists as well as cater to the demands of voiceover industry professionals such as Casting Directors, Producers, and Agents. The One Page Voiceover Site includes all the necessary information professionals and prospects are looking for when visiting your website, provides immediate access to your demos, and increases your exposure. Perfect for seasoned professionals and beginners alike, this type of site is an effective marketing tool that ArtistUpgrade spent months developing in collaboration with Edge Studio in NYC, a leader in voiceover training and production. Learn More!

ArtistUpgrade Signature Website

With over 2 years of on-going research and development, our Signature Websites are expertly designed to meet the unique needs and demands of creative professionals in an effective and highly personalized way. The Signature Website is an affordable option for independent Actors, Singers, Models, Dancers, Producers, Directors, Writers, Visual Artists, and Voice Actors who are looking to establish a professional and original online presence. While the structure of the site remains consistent, all of the design elements are created from scratch to complement your materials and unique personality. Learn More!

Value Added Services

Website Re-Design

Due to the nature of technological advancements, and the speed at which the internet changes, a website will likely need to be redesigned every 2 – 3 years. ArtistUpgrade is continually researching and implementing the newest technologies into our site development to ensure that you get the most mileage out of your site.

Email @YourDomain.com

ArtistUpgrade has teamed up with Google Apps to offer you a comprehensive email platform for up to 50 email addresses @yourdomain.com. With an extensive list of third party mail client integrations, your email can be accessible online, on your computer, and on most mobile platforms.

Website Analytics

What good is a website if you can’t track who’s visiting your site? With Google Analytics, you can track your comprehensive site statistics and create daily, weekly, or monthly custom reports. Tracking your site is a great way to see if your advertising campaigns are effective and can help you plan for future campaigns by identify trends in your visitor statistics.

Search Engine Best Practices

We are not a Search Engine Optimization firm, but we do know a thing or two about Search Engine best practices. Every website we create follows the current trends in Search Engine Optimization to ensure your site is showing up in relevant searches. While there are over 200 hidden criteria for search engines like Google & Yahoo, there are basic practices we employ to make sure your website can be found in cyber space.

Domain Name Registration

Don’t have a domain? We’ll happily take care of the registration process for you. Already have a domain? No problem, we are adept at working with domains registered elsewhere when working on your project.

Hosting

We offer complimentary website hosting to our artists, voiceover talent, and most small business clients. If you prefer to host your own website, we’re happy to accommodate you.

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Graphic Design for Print Materials

ArtistUpgrade has had over 10 years experience designing print materials. From business cards to brochures, if you can print it, we can design it! Below is a partial list of our most popular products. If you need something you don’t see below, please do not hesitate to contact us.

Graphic Design

Business Cards

Business Cards are probably one of the most inexpensive and effective advertising tools you can incorporate into any marketing strategy as a creative professional or small business. Learn more!

Postcards

Postcards are a great way to promote special events, network, gain exposure, and showcase your products and services in a professional and unique way. Postcards can often double as thank you cards or as a friendly "Hi – how are you”. In a world of social media forums and email, a postcard can be a powerful tool that adds a level of personal quality and originality to your marketing strategy. Learn more!

CD Cases & Labels

ArtistUpgrade creates quality custom design with promotion in mind to give you a unique and effective marketing tool for voiceover artists and musicians. We develop original graphics that convey your unique personality, style, and talent in order to effectively communicate a solid brand identity and clear marketing message that prepares your listener for what they are about to hear. Learn more!

Logos

On the surface, a logo design might seem pretty simple. But when you look deeper, you’ll begin to notice that a logo needs to not only encompass an entire product or service, but reflect the unique attributes of that product or service. ArtistUpgrade loves designing logos for small businesses, start-ups, and entrepreneurs because it is a chance to establish a graphic representation of your company that can then be applied to all your internal and external promotional materials. Please give us a call at 646-770-0110 for more information or to request logo portfolio samples.

Specialty Items

If you can print it, chances are, we can design it! Whether you need a custom letterhead and matching envelopes, or something more unique, like a poster or T-shirt design, we're here to help. We bring our creativity and design expertise to every specialty design project and can help you keep costs down by finding affordable high quality printing options. Please give us a call at 646-770-0110 for more information or to request more portfolio samples as they relate to your specific project needs.

Value Added Services

Concierge Printing

Our experience in the graphic design industry has led us to form excellent relationships with our printers to ensure that your design looks as good in print as it does in preview. Concierge Printing saves our clients the hassle of finding a quality printer and saves time by taking care of the entire printing process from design to delivery.

Brand Development

Effective design isn’t design that just looks good – it’s design with a purpose. A brand is a name or trademark connected with your product or service. Your Brand is a valuable element because it reflects your unique qualities and what you are able to offer in the marketplace. When developing graphics for your project, we focus on effectively communicating your brand through solid design principles in order to create a strong brand image. A brand image is the visual attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand – and by extension the branded product or service. The end result of brand development is a brand image that can (and should) be applied to all other marketing materials and mediums. Effective branding will highlight your unique quality behind your Brand. Your ArtistUpgrade designer works with you one-on-one to first define your brand, then develop a brand image that will convey the qualities of your brand in an aesthetically appealing and effective way.

Read More about Our Design Principles

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